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What Does It Take to Be a Finance Futurist?

This guide from Workday and KPMG outlines how finance leaders can evolve from traditional scorekeepers into strategic finance futurists by optimizing core operational processes. It details actionable best practices across Record-to-Report, Procure-to-Pay, Expense-to-Reimburse, and Plan-to-Perform to drive enterprise value creation. Discover how leading CFOs and accounting executives are optimizing core processes to turn constant disruption into measurable enterprise value.

Topic
Business Solutions
Published
24 Aug 2026
What Does It Take to Be a Finance Futurist?

Modern finance functions face unprecedented regulatory intensity, data fragmentation, and acute talent shortages. To navigate these pressures, CFOs and controllers must transition from basic transactional management to proactive enterprise strategy. Developed in collaboration with KPMG using the AICPA & CIMA Finance Assessment Model for Effectiveness (FAME), this guide provides a structured roadmap across four core pillars: Record-to-Report (R2R), Procure-to-Pay (P2P), Expense-to-Reimburse (E2R), and Plan-to-Perform (P2P). By establishing a unified data foundation, automating routine workflows, and integrating AI and machine learning, organizations can eliminate operational friction, align cross-functional teams, and turn real-time financial data into forward-looking strategic advantage.

Key Highlights:-

FAME Maturity Model: AICPA & CIMA’s Finance Assessment Model for Effectiveness outlines five progressive stages: Scorekeeper, Advisor, Partner, Value Creator, and Finance Futurist. 

Automation Acceleration: 79% of Chief Accounting Officers (CAOs) are actively implementing or have fully implemented process automation in governance and compliance—a 34% increase since 2022. 

Enterprise Transformation Demand: 85% of finance and operations leaders desire a larger role in driving business transformation and evaluating new business models. 

Accounting Talent Crunch: 80% of CAOs report staffing shortages, with 55% agreeing that a lack of qualified applicants taxes existing teams. 

Legacy R2R Constraints: Disparate data sources and fixed accounting code blocks strip away transactional context, forcing teams into complex manual reconciliations.

Procurement Value Leakage: Up to 75% of savings negotiated during procurement are lost to unplanned spend or contract noncompliance. 

Disjointed Procure-to-Pay: Only 44% of operations leaders report having a P2P process fully connected across finance and operations. 

AI Adoption Trends: 70% of finance executives plan to adopt AI for financial reporting within two years to enhance data analysis and anomaly detection. 

Expense Process Friction: Manual Expense-to-Reimburse workflows create long month-end close lags, increase human error, and struggle to enforce compliance under hybrid work models. 

FP&A Bottlenecks: 81% of FP&A practitioners state that low-value manual tasks remain a persistent problem, while 71% rely on disconnected legacy systems. 

Budgeting Delays: 54% of organizations take 1 to 3 months to produce an annual budget, whereas only 8% can complete it in under a month. 

Unified Data Core: True finance transformation requires unifying accounting, procurement, workforce, and operational data into a single system of record.

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